3 common issues in influencer marketing—and how to solve them

It can be hard to promote a business these days. People’s attention is spread thin, making it difficult to capture. So, influencer marketing sites, such as https://theinfluencemarketer.com, have seen a rise in popularity.

Influencers, people who have a large number of followers on social media, are all the rage right now. It’s not uncommon for a certain product or service to trend because of a tweet or a mention in their posts.

However, influencer marketing isn’t free from problems. You should be aware of the three most common problems when dealing with influencers.


The main reason influencers have gotten popular is because everything about them feels very authentic. They don’t seem to be constrained by scripts nor agendas. That is until they start promoting a product.

As it turns out, followers tend to tune out marketing-related content from the people they follow. Target audiences have slowly understood how people earn money by promoting stuff from sponsors. So, they started to ignore posts that show products or services. You can visit website to know more why.

One way to circumvent this is to focus on smaller influencers. Those with a smaller following generally have a better connection with their audience. Finding the right influencer for your campaign can be difficult, but you can go here for help.

Social algorithm changes

The popular adage, “change is the only constant in this world” is also felt the most on social media sites. Every other month or so, something gets changed in the inner workings of a social media platform. What hurts the most is when an algorithm is updated or when the way people get posts to their feeds is changed.

In recent months, Facebook has made minimized the visibility of posts coming from business accounts. This is most likely done so businesses are forced to use their advertising services. Other platforms are also making similar changes. To know more, you can read more here.

Influencers are safe for the time being. But, who knows if their posts will be suppressed in the future? This can derail your marketing campaign should it happen.

The best way to avoid this is not to focus on a social media site. Influencers are always associated with Instagram. However, there are also other trendsetters out there on YouTube, Facebook, and other places on the web. Find other baskets to put your eggs, as some would say. To find good platforms to market your business, you can visit https://theinfluencemarketer.com.


Tracking how successful a marketing campaign can be easy with the right tools. Unless, the campaign in question is influencer marketing. This campaign is among the hardest to measure as there are no tools to show which influencer generated the most sales.

There have been some workarounds. These range from trackable links & URLs to custom campaigns specific to a single influencer. However, the best and still reliable way is careful monitoring and recording of sales data.

Need people to promote your business? Get connected to the right people to boost your marketing campaigns. Go to https://theinfluencemarketer.com for more information.

Food Catering for Events in Melbourne CBD

Organising a party either indoor or outdoor in Melbourne has become easy nowadays, since you can avail many professional services required to hold a successful event. You need not worry whether your party is to be held within the city limits or in the many suburbs of Victoria. There are companies offering catering Melbourne CBD wide and can perfectly meet all your needs in the manner you need them. These catering agencies are well versed in their profession and offer the entire gamut of services you may need.

catering Melbourne cbd

The Range of Services Starting with Food

It cannot be denied that serving delicious food is central to any such event or party. So when you are finalising services of food catering Melbourne vendors provide, you might want to check their credentials first. This means giving a hard look at the types of menu they have and their willingness to make some minor changes to make the food more to your liking or the way your guests might prefer. It also means verifying their overall ranking as the preferred catering Melbourne agency from different sources. Once you have developed a sense of comfort on these parameters you might wish to move to the next stage of discussions with the catering company Melbourne has.

Create Lists and Tick the Boxes One by One

Experts in event management and organising parties and functions will advise you that preparing a list of things to do might be the best way to start putting things together. At a broader level, your list will include things like the venue, the type of party you are planning, the putting together of the guest list and planning for any entertainment and so on. Many of these things would have a direct bearing on what you need to finalise with the agency you are going to choose to do the catering in Melbourne. For example, under type of party, the choices will be either lunch or dinner; will it include cocktails or just soft beverages and whether the food will be served in a buffet fashion or will it be a sit down type?

Similarly, the guest list is critical to arrive at the numbers which the caterer will definitely want to know. Most catering companies have a minimum stipulated quantity, say 40 or 50 guests, below which they would either decline the order or insist on the cost being agreed as if the number is 40, though the real number may be less. And lastly, the company offering services of catering Melbourne CBD wide has to be told what the other services from their banquet list you would like to avail, for your particular event. If it is just the food and beverages supply and servicing, you need to communicate and get their quote. If, in addition, you will require them to set the tables, the linen to be spread, bring the crockery and cutlery, and even include cleaning up the place after the guests leave. If all these aspects are thoroughly discussed up front and agreed to the terms and conditions of the catering Melbourne CBD company, you can simply leave everything to them and focus on entertaining your guests.Check out http://www.essentialcaterer.com.au.